The short answer
A UK accountancy practice website should be priced on its first year, not its build fee. Published prices run from a £99 build to £8,000, and every one is a starting price. Add content, the integrations the practice needs and a year of hosting, then ask what leaving would cost. In the worked example on this page, the build fee is about half of the first-year total.
Key takeaways
- Published prices for accountancy websites are starting prices, and they differ by a factor of eighty.
- Government buyers on G-Cloud cannot be offered a minimum price only. Ask a supplier for the same.
- Partner review of service pages is a real cost. Price it at the practice's own charge-out rate.
- Integration with practice software is developer days. Ask for the days and the rate in writing.
- A monthly package is only comparable once its minimum term and exit terms are on paper.
The assumption most partners bring to this question is that the price of a website is the number on the quote. Search for it and the first page agrees: every result is a supplier stating what it charges. DigiSurf Agency builds for £99 plus £30 a month. Charged Studio says a practice website that brings in clients usually costs £3,000 to £8,000. Both figures are real, and neither is the price a UK practice will pay.
They are starting prices for a build. A website has four other costs in its first year, and the one that decides whether the cheaper quote was cheaper is the cost of leaving it.
Why is every published price a starting price?
Crown Commercial Service does not allow G-Cloud suppliers to list a minimum price only. Its G-Cloud 14 buyer guide says published prices must be the price a buyer will pay, so that a buyer can calculate a final price without contacting the supplier. That is the standard a UK government department is given when it buys a website. A private practice is offered the opposite: a figure that starts with “from”.
Nothing requires a supplier to quote a practice the way it quotes government. The practice can still ask for it, and the answer is informative. A supplier who can price the practice's brief in full has understood it. One who can only restate the starting price has not scoped it yet.
What does the first year actually cost?
Five lines make up the first-year cost of an accountancy practice website, and the build fee is only one of them. The worksheet below uses an illustrative 12-person practice. Every figure is an assumption to replace with your own, except the day rate, which comes from a public listing.
| Line | How it is set | Illustrative |
|---|---|---|
| Build | The quoted fee for design and development, as a full price. | £4,000 |
| Content | Partner review of eight service pages, two hours each, at a £95 charge-out rate. | £1,520 |
| Integrations | Two developer days to connect the enquiry form to practice software, at £800 a day. | £1,600 |
| Hosting and care | Twelve months of hosting, updates and small edits, at £50 a month. | £600 |
| First year | Before the cost of leaving, which the contract decides. | £7,720 |
| Exit | Nothing, if the contract hands over the site and its accounts. A rebuild, if it does not. | £0 or a rebuild |
Content is the line that surprises partners. A supplier can write the copy, but a partner still has to approve pages that describe the practice's services and fees, and that time has a price. Two hours per page at the practice's charge-out rate is a cost the quote will never show.
Integration is the line that moves most. Connecting an enquiry form to practice management software or a client portal is developer time. On the Digital Marketplace, Clerkswell's G-Cloud 15 rate card lists a UK developer at £800 a day and a senior developer at £900. Those are rates a supplier committed to in a public framework, not advertised ones. A private agency may charge less, but the quote should still state how many days and at what rate.
Before you compare the quotes
Send us the brief, not the price range.
Tell us what the practice needs the website to do. We will introduce one vetted specialist who will price it in full.
Get a recommendationHow do the published quotes compare over two years?
Quote shapes differ more than quote sizes, so compare them over two years and on what the practice holds at the end. These are the published starting prices from pages ranking for this question, read on 23 September 2026.
| Supplier | Published price | Two years, at that price | Ask before comparing |
|---|---|---|---|
| DigiSurf Agency | £99 one-off build plus £30 a month | £819 | What the practice holds if the monthly fee stops |
| CraftedPages | £250 fixed starter, £400 or £1,000 for extras such as a client portal | £250 to £1,000, hosted on a free tier | Who fixes the site when the free tier or an integration changes |
| PracticeWeb | From £300 a month, including hosting and security updates | £7,200 at the starting price | The minimum term and the exit terms, which the services page does not state |
| Charged Studio | £3,000 to £8,000 for a site that brings in clients | The build only, as the guide gives no hosting figure | Which end of the range the practice's brief sits at, and why |
The cheapest build and the most expensive package sit an order of magnitude apart, and neither column tells you which suits the practice. A monthly package that includes writing and hosting is doing more work than a one-off build on a free hosting tier. The fair comparison is the worksheet total for the same brief, which is why the brief comes first. Our guide to what a digital agency brief should include covers what to put in it.
What should the contract say about price rises and leaving?
A monthly fee is only a price if the contract says how it can change. The G-Cloud 15 buyer guide allows a price review during a contract only where both parties agreed it before award, and expects the review to state its frequency, method, caps and exclusions. Ask a monthly supplier for the same terms.
The G-Cloud 14 guide also tells government buyers to have a robust exit plan before placing any order, to prevent supplier lock-in. For a practice, the exit plan is short. Before signing, get in writing who holds the domain and the content, and what the handover costs if the practice leaves in month thirteen.
How does the website cost connect to the rest of the marketing?
The website is where search and paid traffic land, so its cost is set partly by the channel plan. If the practice has decided whether SEO or Google Ads suits each service line, the service pages that plan relies on are the ones worth paying for. Measure them on the same chain from search query to accepted client from the first month, so the next budget conversation starts from evidence.
When should a practice not commission a new website yet?
Do not rebuild a site before the partners agree who it is for. A practice that has not decided which accountancy work it wants more of will brief every service equally, and pay for pages that never earn a client.
Wait, too, if a merger or a move to new practice software is due within the year. Each one changes the integration line or the content line, and a website priced before the change is priced twice. Where the current site works and the practice is full until after January, a content refresh on the pages that already convert is usually worth more than a rebuild.
Frequently asked questions
What partners ask about website costs.
How much does a website for an accountancy practice cost in the UK?
Published UK prices run from a £99 build with £30 a month hosting to studio builds quoted at £3,000 to £8,000, and monthly packages from £300 a month. All are starting prices. The useful number is the first-year cost across build, content, integrations and hosting, plus the cost of leaving.
Is a monthly website subscription cheaper than paying for a build?
It depends on how long the practice keeps paying. A monthly package bundles the build with hosting and updates, so compare it with a one-off build on a two-year total, and read what the practice holds when payments stop before signing.
What makes an accountancy website more expensive?
Integration is usually the line that moves most. Connecting the enquiry form to practice management software or a client portal is developer time, and one G-Cloud 15 supplier commits to £800 a day for a UK developer. Ask for the days and the rate in writing.
Should the practice write its own website content?
A partner should at least approve every service page, because the pages describe the practice's services and the fees attached to them. Budget that review time at the practice's own charge-out rate. A quote that includes copywriting still needs it.
What should an accountancy practice ask before accepting a website quote?
Ask for a full price rather than a starting price, the day rate behind any integration work, how and when the monthly fee can rise, and what the practice keeps if it leaves. A supplier who cannot answer those in writing has not finished the quote.
Sources and useful reading
- Crown Commercial Service, G-Cloud 14 buyer guide, pricing and exit sections, read 23 September 2026.
- Crown Commercial Service, G-Cloud 15 framework buyer guide, pricing section, read 23 September 2026.
- Digital Marketplace, Clerkswell G-Cloud 15 service listing and rate card, read 23 September 2026.
- DigiSurf Agency, accountant website cost guide, read 23 September 2026.
- CraftedPages, websites for accountants, read 23 September 2026.
- PracticeWeb, services and pricing, read 23 September 2026.
- Charged Studio, accountant website cost, read 23 September 2026.
This article is commercial decision support, not professional advice of any kind. Supplier prices are quoted as published on the date above and exclude VAT unless stated.